-- ai implementation for metals
AI that understands what a service center actually does.
Not a tool bolted on to your ERP.
We build and deploy AI inside the commercial and operating functions of metals distributors, extruders, and fabricators. Your team runs it. Your company owns it.
20+
YEARS RUNNING METALS COMMERCIAL TEAMS.
3 WEEKS
FROM KICKOFF TO ROADMAP.
$7,500
FIXED PRICE. NO CUSTOM SCOPING.
- THE PROBLEM
MOST AI PROJECTS IN METALS DIE THE SAME WAY.
IT ISN'T A TECHNOLOGY PROBLEM. IT'S A SEQUENCING PROBLEM.
A company buys a tool. Two people try it. Nobody changes how they work. Eighteen months later it's a line item someone is trying to cancel.
That isn't a technology problem. It's a sequencing problem. You can't automate a process nobody has mapped, and you won't get adoption from a team that was never trained to run it.
We know why your hit rate is 21%.
And that nobody has shown you the difference between the quotes you lose on price and the ones you lose on response time.
We know what happens to an RFQ.
Eleven steps between the email landing and the quote going back out. Four are worth automating. The other seven need a human, and we'll tell you which is which.
We know your ERP.
Configured in 2011 by someone who left in 2014, running on assumptions nobody remembers making. We build around that reality instead of pretending it doesn't exist.
We know who actually decides.
Consultants who don't know alloys or lead times can't build AI systems that actually fit how your business works.
The approach
AI implementation built for metals.
not just applied to it.
Generic AI consultants have never seen an RFQ. They assume a clean CRM, a documented process, and somebody with time. None of those things exist in a service center in March. We start from what's actually there.
"The companies that win with AI aren't the ones who buy the best tools. They're the ones who mapped the work first."
MetalMarketer AI in Metals Report, 2026
The timeline
how we work.
spec. build. run.
Three stages, in order. The order is the whole point.
s
spec.
"knowing what's worth building."
Before you spend a dollar on AI tools or implementation, you need to know where in your business AI creates real value — and what to build first.
Workflow mapped end to end, quote to cash, as it actually runs.
Readiness scored across data, systems, process, people, and leadership.
Opportunities ranked by dollar impact against build effort.
A 90-day roadmap your leadership team can act on.
B
build.
Working systems, not pilots.
Strategy without implementation is just a document. Transformation is where AI becomes real inside your business — built to integrate, designed to be used.
Commercial systems: targeting, outbound, CRM automation, content.
Operations: RFQ intake and routing, inquiry handling, reporting.
Sales enablement: account briefs, call prep, quote support.
Built into your existing stack. You own everything we build.
r
run.
Your team needs to run this.
The best AI system in the world fails if your team doesn't understand it. Education is what makes transformation stick — specific to metals, built for real adoption.
Training built for people who've spent twenty years quoting metal.
Workshops for commercial and operating teams.
Executive briefings so leadership stays alignend.
Documentation good enough that we could walk away.
- Who we serve
Built for the middle of this industry.
Aluminum, carbon, copper, and specialty. Companies between $10M and $100M, eight to forty people on the commercial side, and an IT department that is one or two people keeping the ERP alive. Big enough that the problems cost real money. Small enough that a decision gets made in one room.
01
aluminum service centers
Midwest premium on top of LME on top of alloy differential, and a quoting desk trying to hold margin through all three. The pricing complexity is exactly where AI earns its keep.
02
Extruders and processors
Press schedules, order books, and commercial promises that were made before anyone checked the schedule. Getting those two views into one place is worth more than most software you've been pitched.
03
carbon distributors & service centers
High transaction volume, margin pressure on every line, and two inside people quoting four hundred RFQs a month. Response time is costing you business you never hear about.
04
fabricators
Strong on the shop floor, underinvested on the commercial side. Estimating is the bottleneck on growth and everybody knows it.
- the entry point
start with the diagnostic.
Half-Day Kickoff
We come to you. Interview your commercial and operating leaders, walk the quoting and order process, and see the systems that matter.
Readiness Scorecard
Scored one to five across data, systems, process, people, and leadership, with the evidence behind each score. Usually the most uncomfortable and most useful page in the report.
Opportunity Register
Every viable use case ranked by dollar impact and build effort, with the arithmetic shown so your CFO can check it.
90-Day Roadmap + Readout
A sequenced plan with owners and dependencies, presented live to your leadership team. Written so your people could execute it without us.
the ai readiness diagnostic:
Three weeks. Fixed scope, fixed price, same for every client. You'll know exactly what to build, what it's worth, and what order to do it in.
Commercial workflows mapped end to end
Readiness scored across five dimensions
Opportunity register, ranked with the math
90-day roadmap with owners and dependencies
Executive readout, delivered live
Timeline: 3 weeks from kickoff to readout. Investment: $7,500, the same for every company in our range. No custom scoping, no negotiation.
original research
the north american metals ai benchmark
The first study of AI adoption, spend, and results across metals distribution and processing. Eight minutes to take part. Everyone who participates gets the full report plus a one-page comparison against their revenue band and segment. Nothing is attributed to any company by name.
- COMMON QUESTIONS
faq
Is this a software or a service?
A service. We're an implementation firm. We build systems inside your business using whatever tools fit, and you own everything we build.
Do we have to start with a diagnostic?
Yes. We don't quote a build for a business we haven't mapped, and you shouldn't buy one.
What size companies do you work with?
Between $50M and $500M in revenue, with eight to forty people on the commercial side. Above that you have internal digital teams. Below that a retainer is hard to justify.
How long before we see results?
The diagnostic gives you a roadmap in three weeks. A build sprint ships a working system in ninety days. Anyone promising faster than that hasn't seen your data.
Do you replace our existing CRM or ERP?
No. We build around what you have. Replacing core systems is a two-year project and it isn't what you need first.
Why metals only?
Because the value is that we already know how your business works. A consultant who has to learn your industry on your budget is a consultant you're subsidizing.
Start with the diagnostic.
Three weeks. $7,500. A workflow map, a scored assessment, a ranked opportunity register with real numbers, and a roadmap your leadership team can act on.
If we don't think we can help you, we'll say so on the first call.
That happens more often than you'd expect.
AI Implementation for metals.
What we do:
Services
Method
The Diagnostic
resources
Research
AI In Metals Report
Insights
company
About Us
Contact
Privacy Policy
Terms of Use
© 2026. CHICAGO, IL All Rights Reserved.
