- Step Two

AI Transformation
for Metals

Companies.

We build and deploy AI systems inside your commercial and operational functions. You own what we build. Your team learns to run it. We stay engaged until it's working

- THE REAL PROBLEM

Implementation is where

most AI initiatives die.

The gap between "we're exploring AI" and "AI is working in our business" is not a technology gap.

It's an implementation gap.

Tools don't get adopted because they're set up without context. Teams don't use systems they don't understand. And without someone who knows your industry, the configuration is always generic — which means the results are too.

We close that gap. We build AI-powered systems using tools your team can operate, configured to the way metals companies actually work. And we don't hand you a login and disappear.

The ROI Case — Example

Sales coordinator you were about to hire

$65,000/yr

Marketing resource you need but can't afford

$55,000/yr

Manual reporting hours (est. 10hrs/week)

$24,000/yr

Total addressable cost replaced by AI

$144,000/yr

MetalMarketer Transformation retainer

~$96,000/yr

- TWO TRACKS

CHOOSE WHERE YOU NEED MOST

LEVLERAGE.

One track, or both. Most clients start with Commercial and add

Operations once the commercial systems are running.

Commercial AI Transformation

For metals companies who want AI working in sales and marketing.

  • Account targeting and outbound automation — identify the right prospects, reach them at the right time, at scale

  • CRM automation: pipeline stages, follow-up triggers, dormant account reactivation — the admin work your reps hate, automated

  • AI content engine: blogs, LinkedIn content, email campaigns, and sales collateral produced systematically every month

  • Sales enablement tools: AI-generated account briefs, call preparation, email drafting — every rep shows up prepared

  • Performance dashboard: clear visibility on pipeline activity, outreach performance, and what's driving results

TIMELINE

6 months min.

INVESTMENT

$6K–$10K/mo

Operations AI Transformation

For metals companies who want AI reducing manual work and improving speed.

  • RFQ intake and routing: automate the first mile of every inquiry so nothing falls through and response times drop

  • Customer inquiry handling: AI-assisted responses to common questions on specs, availability, lead times, and pricing

  • Internal reporting automation: market briefs, pricing summaries, and performance snapshots — generated and delivered automatically

  • Document and communication automation: order confirmations, follow-up templates, supplier communications — built once, running continuously

  • Operational dashboards: real-time visibility into the metrics that matter, without the manual build every week

TIMELINE

6 months min.

INVESTMENT

$5K–$8K/mo

Already Delivering Content Creation Services

We work with metals companies to build and run an AI-powered content engine: industry insights, product-specific content, LinkedIn presence, email campaigns, and sales-facing materials. Written for your buyers, in the language of your market, at a volume most in-house teams can't sustain manually. Ask us about current client work.

FRACTIONAL CHIEF AI OFFICER

For companies that want ongoing AI leadership without a full-time hire. We manage your AI infrastructure, run monthly strategy sessions with the CEO, keep your systems current as the technology evolves, and make sure AI keeps driving results long after the initial build.

Typically added after 3–4 months of a Transformation engagement. $5,000–$8,000/month ongoing.

  • Monthly strategy sessions with CEO/leadership

  • Ongoing AI system management and optimization

  • Team training as new AI tools and capabilities emerge

  • Competitive AI intelligence specific to metals

  • Expansion into new AI use cases as the business grows

  • Priority access to new MetalMarketer tools and frameworks

- THE TIMELINE

WHAT 6 MONTHS LOOK LIKE

Month 1

AUDIT & FOUNDATION

Map existing systems, identify integration points, build the foundational architecture. No rushing — getting this right matters.

Month 2

First Systems Live

Core automation deployed and tested. Your team sees AI working in the business for the first time.

Month 3

Full Deployment

All primary systems live. First full cycle runs — whether that's a month of AI-powered outbound, content production, or operational automation.

Month 4

Measure & Refine

We measure what's working, fix what isn't, and identify the highest-value next steps. Your team is building confidence.

Month 5

Expand

Adjacent use cases added. Team training deepened. The system starts compounding — each piece making the others more effective.

Month 6

Handoff & Ongoing

Your team is running the system confidently. Decision point: ongoing Fractional CAIO engagement or full handoff with documentation.

READY TO BUILD

MOST CLIENTS START WITH THE ASSESSMENT

If you already know what you want to build, we can start there.

Either way, the first conversation costs you nothing.

6-month minimum engagement. You own everything we build.

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