SERVICES
Your Metals Marketing and Sales System, All in One Place.
MetalMarketer offers core services desinged specifically for steel mills, distributors, OEM suppliers, and industrial manufacturers. Each service solves real challenges metals companies face every day.
The MetalMarketer Growth System.
Three Progressive stages.
Each one compounds the impact of the last.
By the end, your commercial engine looks nothing like where it stands.
FOUNDATION™
Quick Wins
MOMENTUM™
Scalable Workflows
INTEL™
Predictive Engine
Metalmarketer FoundatioN™
Modernize your digital presence. Repair what's broken. Create a base that can scale.
Most metals companies have solid operations but outdated digital infrastructure.
Foundation replaces guesswork with clarity, eliminates friction, and prepares your commercial engine for real growth.
We don't overhaul everything.
We overhaul the right things.
What we do in FOUNDATION:
Digital Cleanup & Positioning
Your company and leadership profiles are rewritten to reflect real metals expertise.
Not generic corporate language. Not AI fluff.
Messaging that actually resonates with OEMs, service centers, and fabricators.
Website Modernization
We upgrade the pages that matter most to buyers today.
The exact pages depend on your audit-and that’s where our strategy begins.
Lead Capture Architecture
Forms, CTAs, pages, links, and workflows are rebuilt so leads no longer disappear or sit untouched.
Inbound Lead Management
Simple, powerful automations:
Instant replies, task routing, scheduling flows, missed-call follow-ups.
No over engineering - just smart fixes.
Inbound Lead Management
Simple, powerful automations:
Instant replies, task routing, scheduling flows, missed-call follow-ups.
No over engineering - just smart fixes.
Optional Audit
This is where we identify what will move the needle fastest - and what can wait.
What you Gain:
A modern, credible, and functional commerical foundation.
What we don't show here is the sequence we use to determine the exact order of upgrades.
That framework is part of the initial engagement, and different for each journey.
MetalMarketer MOMENTUM™
Build engagement. Launch workflows. Scale content. Increase deal velocity.
Momentum is where companies stop reacting and start leading.
Workflows get smarter.
Content becomes consistent.
Brand messaging sharpens.
Pipeline activity increases — fast.
This stage transforms your marketing from “occasional efforts” into a structured, always-on system.
What we do in MOMENTUM:
AI-Enhanced Outreach & Nurturing
Custom sequences built from metals-specific buyer behavior.
We don’t publish the templates - they’re proprietary - but every sequence is written for your segment mix.
Premium Content Engine
White papers, stainless explainers, application guides, and perspective pieces that position you as an industry voice.
Brand Messaging Framework
We refine your value proposition, differentiators, and story into a structure your entire team can use.
SEO + Blog Content
Technical articles and industry commentary tailored to your products and segments.
Retargeting & Re-Engagement Ads
Ads that follow high-intent buyers and bring them back when timing aligns.
RFQ + Quote Automation
Faster, more consistent follow-up
Improved response times
Less leakage in the pipeline
Executive Ghostwriting
Your voice. Your experience.
Amplified through content you don’t have to write.
What you Gain:
Consistent lead flow.
A more visible brand.
Repeatable commercial processes.
The frameworks behind MOMENTUM - especially the buyer sequencing logic - require a conversation to customize correctly.
So we share those in the strategy call.
MetalMarketer INTEL™
Signals, prediction, market intelligence, and the AI engine that changes everything.
INTEL is your advantage.
It turns you from a transactional supplier into a predictive commercial organization.
This is where you stop guessing and start seeing the market for what it actually is.
The analytics and dashboards we build here are not available anywhere else in the metals industry.
What INTEL Unlocks:
Signal-Based Selling System
Real-time signals showing which accounts are heating up, slowing down, or shifting focus.
We reveal examples on the demo - not publicly.
Predictive Intent Models
AI models trained on metals industry patterns to forecast which accounts are likely to re-engage or buy soon.
Competitor Monitoring
We track your competitors’ digital activity, content, hiring, and market behavior.
You get alerts - not noise.
Market Intelligence Engine
Stainless import trends
HTS and SIMA signals
Demand indicators
Segment heatmaps
All processed through AI for clarity and prioritization.
Actionable Recommendations
Daily “Top 5 Actions” list
Who to contact
What to send
When to follow up
Which segment is warming up.
Leadership Dashboard
High-level metrics, trends, and forecasts for executive decision-making.
This is the dashboard your competitors will wish they had.
What you Gain:
A commercial advantage that compounds monthly.
You move faster, respond smarter, and see opportunities others miss.
The underlying AI models, scoring matrix, and data architecture are proprietary.
To understand how Intel works for your company, we walk through it live.
Ready to See What This Looks Like?
Each stage tells part of the story - but the full system comes alive in the demo.
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