how it works

Revenue intelligence that meets your reps where they are.

From anonymous website visit to scored alert on your rep's phone. No new software to learn. No dashboards to check. No behavior change required.

The Foundation

before we surface signals, we build what generates them.

Most metals companies have the raw ingredients for a signal engine — a website, a CRM, a LinkedIn presence. But none of them are wired together, optimized for buyers, or feeding intelligence to sales. Phase 1 fixes that.

Market-Facing Positioning

We align your digital presence to the way metals buyers actually search, evaluate, and shortlist suppliers — by product, capability, geography, and application. This isn't a rebrand. It's making sure the right buyers find you and engage with the right content.

Authority Distribution

We build and run a LinkedIn authority engine that positions your company and your sales leaders in front of target accounts consistently. This creates the familiarity that makes a rep's outreach feel warm instead of cold — and it generates engagement signals we can score.

Demand Capture Infrastructure

We connect your website, forms, landing pages, and CRM into a single intake system — so every interaction is captured, tagged, and routable. No more leads stuck in a contact form nobody checks. Everything flows into the signal engine.

Once the foundation is live, the signal engine turns on.

01

Identifying buying signals

We capture early buying intent across digital touchpoints and map it at the account level — not the individual level. This is how metal service centers and distributors see demand forming weeks before a formal RFQ.

What we track:

  • Spec sheet and technical document views

  • Alloy, grade, and product page engagement

  • Lead-time and availability content visits

  • Repeat visits from the same plant, office, or account

  • Pricing and inventory page activity

  • Content downloads (guides, data sheets, reports)

40%

Visitor detected

Company matched

Signal logged

of your anonymous website visitors —

identified by company, mapped by intent.

Midwest Fabricators Inc.

3 stakeholders · Pricing pages · Dormant 14 months

HOT

Great Lakes Steel Co.

1 visitor · Spec sheet download

WARM

Smith Metal Works

Blog visit only · No repeat

COOL

02

prioritize accounts

Not every website visit is a buying signal. MetalMarketer scores and ranks accounts from "cool" to "hot" based on the depth, frequency, and recency of engagement — so your reps stop guessing and start working the accounts most likely to convert.

HOT — Multiple stakeholders, pricing pages, dormant return, expansion signals.

WARM — Single engagement, content browsing, lead magnet downloads.

COOL — Blog only, no repeat, no buying committee signals.

03

activate sales at the right moment

When an account heats up, the assigned rep gets a real-time alert — via SMS or email — with everything they need to make the call:

  • Company name and account details

  • What triggered the signal (pages visited, stakeholders engaged)

  • Signal score (hot, warm, building)

  • AI-generated conversation opener tailored to the signal

No login required. No dashboard to check. The alert meets your reps exactly where they already are — on their phone, between calls.

This is why MetalMarketer works where other tools get ignored. Your reps don't adopt a platform. They receive intelligence.

Midwest Fabricators Inc. - HOT

Midwest Fabricators Inc.

Dormant account reawakened (14 months)

3 stakeholders active this week:

• VP Purchasing — coil specs, pricing

• Plant Engineer — tolerance charts

• Ops Manager — lead-time pages

Dormant account reawakened (14 months)

"Hey [Name], noticed some activity from your team around coil specs and availability. If there's a program taking shape for Q3, happy to get you updated pricing and lead-times before things get competitive..."

127

Signals / month

34

accounts activated

8

rfq's influenced

$312K

revenue attributed

04

Track revenue impact

See which signals actually led to RFQs, quotes, and booked tons — inside the tools your team already uses. MetalMarketer connects to your existing CRM so every signal, conversation, and outcome is tracked.

  • Signals generated per week/month

  • Accounts activated by signal type

  • Signals that converted to RFQs

  • Revenue influenced by early engagement

  • Margin protection from pre-RFQ engagement

what your team doesn't have to do.

✗

No New Software to Learn

Signals arrive via SMS and email. If your reps can read a text message, they can use MetalMarketer.

✗

No Dashboards to Check

Most sales tools die in dashboards nobody opens. MetalMarketer pushes intelligence to your reps — they don't have to pull it.

✗

No Training Required

No onboarding session for reps. They get a text with a company name, a signal, and a suggested opener. They know what to do.

works with - or replaces - your existing CRM

MetalMarketer includes a full CRM built for metals sales teams. If you're happy with your current CRM, we integrate with it — signals flow into existing records and your pipeline stays clean. If you're ready for something better, our built-in CRM handles contacts, pipeline, automations, and rep workflows out of the box.

Either way, your reps get intelligence. Not just data storage.

see it in action.

MetalMarketer includes a full CRM built for metals sales teams. If you're happy with your current CRM, we integrate with it — signals flow into existing records and your pipeline stays clean. If you're ready for something better, our built-in CRM handles contacts, pipeline, automations, and rep workflows out of the box.

Revenue intelligence for metals sales team.

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