Revenue intelligence for metals
ONE DEAL PAYS FOR A YEAR.
Your reps are getting to deals late. By the time the RFQ lands, the buyer already has a shortlist - and you're not on it. We fix that.
6-month minimum - signals need time to convert
Free. 30 minutes. We'll show you 3-5 active accounts in your market right now.
The Math
what late engagement is costing you
Forget what revenue intelligence costs. Focus on what you're losing without it.
The Cost of Getting There Late
When your reps engage after the RFQ — after the buyer already has a shortlist — you lose in two ways:
1. You lose deals entirely to suppliers who got there first.
2. You win deals, but only by cutting margin to compete.
The signal advantatge
50 tons
AVG deal
$800
per ton
= $40K
per deal
Industry average: $50–60 per ton in margin erosion on every deal where you're the 3rd or 4th call instead of the 1st.
If MetalMarketer helps your team win just 2 extra deals per quarter, that's $320K added annual revenue.
And that's before you count the margin you project on every deal where your rep is the first call instead of the last.
We'll calculate the exact ROI for your market — your deal sizes, your team, your signal volume — during the Signal Assessment.
how we build your signal engine
each phase builds on the last.
Start where you need to — skip what you've already solved.
If your systems, data, or go-to-market motion need work fist, Phase 1 & 2 is where we recommend.
If you're already set in these areas and your team is ready to engage the right accounts at the right time, let's schedule a Phase 3 assessment.
phase 3: Total market intelligence system
Outcome: You convert visibility into prioritized, attributable pipeline.
Capabilities Activated
Unlimited account monitoring
Multi-location intelligence rollup
Full buying committee mapping
Advanced signal scoring & segmentation
Steel import intelligence (HTS tracking)
Competitor volume monitoring
Executive revenue dashboards
Signal-to-CRM & ERP integratio
Market-level prioritization framework
What This Enables
Identify active accounts before competitors
Align sales to highest-probability opportunities
Monitor market share via import activity
Shift from account management to market intelligence leadership
This phase converts your organization from reactive to intelligence-driven operator.
phase 1: Revenue visibility foundation
Outcome: You gain structured visibility into who is engaging with your brand and where early buying signals are emerging.
Capabilities Activated
Market-facing positioning system
Authority distribution (LinkedIn)
Demand capture infrastructure (CRM)
Account-level visitor identification
Foundational signal scoring
Real-time rep alert routing
What This Enables
Identify engaged accounts (not anonymous traffic)
Route early signals directly to sales
Establish consistent authority in your market
This phase builds visibility and signal capture. Nothing more. Nothing less.
phase 2: Revenue visibility foundation
Outcome: You convert visibility into prioritized, attributable pipeline.
Capabilities Activated
Conversion-optimized landing infrastructure
Structured CTA deployment
Attribution framework (source-level)
CRM routing & segmentation architecture
Automated outbound sequences
Intent-enhanced account prioritization
What This Enables
Trace pipeline back to engagement source
Prioritize accounts by buying intensity
Move from reactive selling to structured pursuit
This phase transforms awareness into measurable revenue flow.
what's included at each phase.
| Capability | Phase 1Visibility | Phase 2Acceleration | Phase 3Intelligence |
|---|---|---|---|
| Foundation — Included in All Phases | |||
| Market-Facing Positioning System | ✓ | ✓ | ✓ |
| Authority Distribution (LinkedIn) | ✓ | ✓ | ✓ |
| Demand Capture Infrastructure (CRM) | ✓ | ✓ | ✓ |
| Account-Level Visitor Identification | ✓ | ✓ | ✓ |
| Foundational Signal Scoring | ✓ | ✓ | ✓ |
| Real-Time Rep Alert Routing | ✓ | ✓ | ✓ |
| Pipeline Acceleration — Phase 2+ | |||
| Conversion-Optimized Landing Infrastructure | ✗ | ✓ | ✓ |
| Structured CTA Deployment | ✗ | ✓ | ✓ |
| Attribution Framework (Source-Level) | ✗ | ✓ | ✓ |
| CRM Routing & Segmentation Architecture | ✗ | ✓ | ✓ |
| Automated Outbound Sequences | ✗ | ✓ | ✓ |
| Intent-Enhanced Account Prioritization | ✗ | ✓ | ✓ |
| Market Intelligence — Phase 3 Only | |||
| Unlimited Account Monitoring | ✗ | ✗ | ✓ |
| Multi-Location Intelligence Rollup | ✗ | ✗ | ✓ |
| Buying Committee & Stakeholder Mapping | ✗ | ✗ | ✓ |
| Advanced Signal Scoring & Segmentation | ✗ | ✗ | ✓ |
| Steel Import Intelligence (HTS Tracking) | ✗ | ✗ | ✓ |
| Competitor Volume Monitoring | ✗ | ✗ | ✓ |
| Executive Revenue Dashboards | ✗ | ✗ | ✓ |
| Signal-to-CRM & ERP Integration | ✗ | ✗ | ✓ |
| Market-Level Prioritization Framework | ✗ | ✗ | ✓ |
questions
Frequently asked
How much does this cost?
Investment depends on the phase, your team size, and the scope of your market. We'll walk through exact numbers during your Signal Assessment — after we've shown you what the signals look like for your accounts. That way, you're evaluating a real ROI, not an abstract price tag.
Is there a contract
Yes. Six-month minimum engagement. Signals take 30–45 days to calibrate to your market and your buyers' patterns. Then closed deals take another 4–8 weeks to materialize. A shorter commitment wouldn't give either of us enough time to see the return. The 6-month minimum protects your investment as much as ours.
We already have HubSpot / Salesforce.
Great — MetalMarketer lives inside your CRM, not on top of it. Your CRM records what already happened. We add a layer that shows what's happening right now. Or if you're ready to replace your CRM entirely, our built-in system handles that too.
How do we know signals are real?
That's exactly what the Signal Assessment is for. Before you sign anything, we'll show you 3–5 accounts active in your market right now — company names, pages viewed, contacts engaged. If the signals aren't compelling, we won't ask you to move forward. Free, 30 minutes.
Our reps won't use another tool.
They don't have to. Signals route directly to their phone — one message, one account name, one suggested opener. No dashboard. No training. Zero friction.
What if we don't see ROI?
We track it together from day one — which signals led to conversations, which conversations led to RFQs, which RFQs led to booked tons. By month 3, you'll have a clear revenue impact report. We measure the same thing you do: tons booked and margin protected.
Which phase should we start with?
Most companies in the $100M–$300M range start at Phase 2 or 3. Smaller organizations or those just starting digital visibility often begin at Phase 1. We'll recommend the right starting point during the Signal Assessment.
see which accounts are active right now.
We'll show you 3-5 accounts in your market with live buying signals.
Free. 30 minutes. No commitment required.
Metal distributors, service centers & processors - $50M - $500M revenue - 10 to 40 reps
Revenue intelligence for metals sales team.
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